Tether Moves to Buy Juventus FC in All-Cash Deal

Tether, the issuer of the world’s largest stablecoin, has submitted a binding all-cash proposal to Exor to acquire its entire stake in Juventus Football Club, marking one of the most ambitious moves yet by a crypto-native firm into global sports ownership.

The proposal, dated December 12, 2025, targets Exor’s 65.4% holding in Juventus’ issued share capital. Subject to regulatory approvals and Exor’s acceptance, Tether plans to follow the transaction with a public tender offer for the remaining shares at the same price, fully funded with its own capital.

A long-term bet on Juventus

Tether said the proposal reflects a belief in Juventus as more than a football club, describing it as a symbol of discipline, ambition and continuity that has shaped Italian sporting identity for generations.

“For me, Juventus has always been part of my life,” said Paolo Ardoino, CEO of Tether. “I learned what commitment, resilience, and responsibility meant by watching Juventus face both success and adversity with dignity.”

Ardoino added that Tether’s interest is driven by admiration for the club’s legacy and values, which he said mirror how Tether has been built — with patience, independence and a focus on long-term resilience.

€1 billion investment commitment

If the transaction completes, Tether said it is prepared to invest up to €1 billion to support Juventus’ sporting performance and long-term development. The company emphasised a long-horizon investment approach rather than short-term financial engineering.

Completion of the deal would depend on the execution of definitive documentation and receipt of all required regulatory approvals. Further updates will be provided in line with applicable laws and regulations.

Crypto capital moves into real-world assets

The proposed acquisition underscores a broader trend of crypto firms expanding into traditional industries as regulatory clarity improves and balance sheets strengthen. For Tether, which reported strong financial health and rising profits in recent years, the move represents a significant step beyond financial infrastructure into global media and sports.

Juventus, one of Europe’s most recognisable football brands, would become one of the highest-profile sports assets controlled by a crypto-native company if the deal proceeds.

About Tether (USD₮)

Tether is a pioneer in stablecoin technology and the issuer of USD₮, the largest and most liquid stablecoin globally. The company focuses on building financial, communication, artificial intelligence and energy infrastructure, aiming to bridge traditional finance with decentralised systems and expand financial inclusion worldwide.